Friday 12 December 2014

Institution Research - Hammer Studios

Which production company specializes in your genre?
Hammer Films is a British Production Company based in London, the company was founded in 1934. This company is best known for their Gothic Horror films made from the middle of the 1950's and until the end of the 1970's. The production company have also produced films in different genres, for example, Science fiction, Thrillers, Film Nior, Comedies and Television series. Hammer Films production companies success was due, in part to the distribution partnership with the major US studio company - Warner Bros.





What is there ideology/mission statement?
Hammer Studios was a major force for British cinemas during the early 1950's due to the reaction of the after effects on the war and the rise of the conservative political system. The aim for Hammer Studios was to make British Gothic Horror the biggest selling genre of films in the industry. 

Does this fit with your ideas?
This institution fits in with our idea because we have planned to create a Gothic Horror which was motivated from The Woman In Black, which Hammer produced, this shows that Hammer studios usually produce Horror and Gothic films. 

Is your film mainstream or indie?
Hammer studios is seen as a mainstream institution to many members of the public, but they are also not well known because of the film genre that they produce as not a lot of people enjoy watching Gothic Horrors as they prefer the more popular genre such as comedies and action genres. Hammer studios state that they have a large budget for their films so this means that films are well organised and presented which makes the institution noticeable from the other institutions.

On the producers website does it already have a target audience? What information can you gather from that?
Hammer films usually appeal to teenagers and older age groups, the films they usually create are a rating of 12, so that they can appeal to the younger and older generation.

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